Groupe SEB — Digital user experience.
Role: UX intern · Duration: 6 mo · Where: Groupe SEB digital UX team — designing for the brand portfolio (Tefal, Moulinex, Krups, All-Clad).
The company
Groupe SEB (€7.4 billion in sales) is the world leader in small domestic equipment, thanks to its generalist strategy, the strength and complementarity of its brand portfolio (Tefal, Moulinex, Krups, All-Clad and others), its dynamic innovation, and its high-performance industrial facilities.
What I did
I was lucky to be part of the digital UX team during a period of many innovative, confidential projects — designing for connected home appliances, new digital touch-points and brand-portfolio experiences. Specific deliverables remain under NDA.
What I took away
Designing inside a multi-brand consumer giant is a different discipline from designing for a single product team — every decision has to make sense for Tefal customers and Krups customers and the operations teams shipping in dozens of countries. Constraints become craft.
More detail available on a confidential basis on request.