Concept Folie is built to operate across the work-streams that usually live in different agencies. We cover them under one roof because the interesting product problems usually need all four.
01 / Product
End-to-end product design for web and mobile — from research and flows to pixel-perfect, ship-ready interfaces. Built recently for Aimigo (AI tutor), Dailymotion (video), and AXA (insurance).
What you get: user research, journey + flow design, wireframes, hi-fi screens, motion specs, dev hand-off, design QA in production.
Format: 4–12 week sprints, or monthly retainer.
02 / Service
Mapping experiences end-to-end across digital and physical touchpoints — for products that don't begin and end in an app. Past work spans AI coaching at Aimigo, the Ius Laboris HR audit tool, and the Papili workshop exhibited at Paris Design Week.
What you get: stakeholder interviews, service blueprints, journey maps, ops playbooks, prototypes, pilot launch support.
Format: 6–10 week engagements.
03 / Systems
Token-driven component and pattern systems with documentation your engineers will actually read. Track record on the AXA Global Design System used by 50+ entities worldwide.
What you get: design tokens, Figma component library, documentation site, governance model, training for the consuming teams.
Format: 8–24 weeks. Audit-only engagements (2 weeks) also available.
04 / Brand
Logo, type, colour, illustration systems and brand guidelines for early-stage and rebranding companies. The Concept Folie identity itself is a sample of the house style.
What you get: brand discovery, naming support, wordmark/symbol exploration, full visual identity system, brand book.
Format: 4–8 weeks.
How we work
