AXA Global Design System.
Role: UX designer · Duration: 6 mo (CDD) · Scope: responsive components, illustration system, documentation pages — consumed by 50+ AXA entities worldwide.
The problem
AXA's design system has to serve 50+ entities of varying design maturity. A component that ships in Belgium has to be implementable by a small product team in another country with minimal hand-holding. The system needed to feel immersive and engaging for entities to choose to adopt it, but simple to implement when they actually did.
What I did
- Designed and documented responsive component variations (footers, page templates, content blocks) with use cases drawn from real entity websites.
- Created an illustration system for the components homepage — making the documentation feel approachable to teams at every level of design maturity.
- Wrote the implementation guidance side-by-side with the visual specs, so engineers wouldn't have to guess.
What shipped
A documented set of components and patterns now hosted on the public AXA Design System site. See the live system at: designsystem.axa.com.
What I took away
Documentation is design. A pattern that's beautiful in Figma but unclear in docs gets ignored — or worse, re-implemented badly by every entity that needs it.