Aimigo — an AI-powered language coach.
Role: Lead product designer · Duration: 1 yr 2 mo (CDI) · Scope: three platforms (Aimigo, MOTIV, AIMIGO Coach), onboarding, chat, lessons, web + mobile.
The problem
Aimigo is an AI-powered language coach. The product had to make a conversational AI feel like a friendly tutor, not a chatbot — and had to do that across three sister platforms (Aimigo consumer app, MOTIV motivation tool, AIMIGO Coach for educators) without each one feeling like a different company.
What I did
As the independent designer on the team, I led the app's design and collaborated closely with our freelance illustrator, Aimi, to ensure the experience stayed intuitive and warm.
- End-to-end onboarding flow for a "I want to learn X language" first session.
- Conversational UX — turn-taking with the AI tutor, recovery from misunderstanding, voice + text inputs.
- Lesson architecture and progress system across difficulty tiers.
- Shared design language across the three platforms so engineering could reuse 70%+ of components.
- Pixel-perfect Figma library and dev hand-off.
The outcome
Three connected products with a shared design language, shipped to mobile and web. Many of the Figma source files remain confidential — happy to walk through them on a call.
Curious about specifics? Ask for a walkthrough →